PROJECTSCOTLAND REVEALS ITS UNDERCRACKERS

Posted on August 19, 2013

ProjectScotland, the national youth volunteering organisation, has launched its latest radio advertising campaign featuring the voice of comedian, actor and television presenter Alexander Armstrong.

The campaign contains a series of adverts, devised by advertising agency The Union, that bring a playful approach to the variety of benefits that volunteering brings to individuals and communities.

“As the adverts say, volunteering will furnish you with a CV that sparkles like a cats eyeball” says Kevin Lelland, Head of Marketing at ProjectScotland, “ but we have also made sure that we get across that volunteering does many other great things for individuals, communities and the country as well.”

The adverts are part of a larger integrated campaign, that will roll-out during the Autumn, featuring a series of video and online adverts.

The adverts are available to listen to at: https://projectscotland.co.uk/undercrackers